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Introducing Marcia Ganem and her new approach to style and fashion

Marcia Ganen is a Brazilian fashion designer combines fiber technology and traditional craftsmanship to create fashion. She expresses in her work a dialog between fashion, art and jewelry. Her trademark is the use of recycled polyamide fiber in natural color, dyed or worked with semi-precious stones.

Marcia Ganem has beeb in fashion for over 10 years. Her work is being recognized for its unique way of using cultural references.

For more information, visit: Marcia Ganem

Aüslander from Rio

Newswear continues its tour in Rio de Janeiro, Brazil to present the best local brands and designers.

Today the brand chosen was the young and fun Aüslander:

Aüslander is known for its lively runaways shows at Fashion Rio, and for reaching a younger globe-trotter crowd. Its urban and contemporary style targets open-minded and young-spiritedpeople. It is the favorite brand of local hipsters, and reminds a pricy Urban Outfitters. Still, iAüslander is a must stop in Rio if you like cool t-shirts and accessories.

*Where to find* : Shopping Leblon - Av. Afrânio de Melo Franco, 290. 3rd floor - Rio de Janeiro, Brazil  Tel: +55 21 25128458 / Rio Design Barra -Avenida das Américas, 7777. 2nd floor - Rio de Janeiro, Brazil Tel: + 55 21 33254349


Images: Auslander,

Kate Spade Brazil: Brand Opens a Bright and Colorful Pop-up in Sao Paulo

Kate Spade New York came again to Brazil to show that the fashion industry is still eyeing the growing luxury market in emerging economies.

Last month, the New Yorker fashion company opened a pop-up store (and its second store) in one of the most luxury addresses in São Paulo, Brazil. The store is going to be opened from September 2011 to January 2012. This time, Kate Spade brought a new and fun idea to Brazilians that will definitely called the shoppers’ attention: the Bright Spot concept. Kate Spade Pop-up store will be switching colors of its interior design and of its store merchandise each month. The opening party held on September 15th brought a very Pink store. In October, the pink arrangement was replaced by yellow. It will then be changed by green, yellow, and by a mix of colors like a bright rainbow.

The brand plans to open three fixed outlets in Brazil by the end of 2012. In addition, Kate Spade New York is planning to bring its fragrance and its recently launched lipstick collection.

Newardrobe went to check out the Shopping Iguatemi opening party held on September 15th,. It was also an opportunity to show another different style in São Paulo. The opening cocktail was a big success, and had many members of the brand’s New York office, including the CEO, Craig Leavitt. Thank you NY team for receiving me there, and for all information. :) I wish you much success.


Shopping Iguatemi

Avenida Brigadeiro Faria Lima, 2232

São Paulo, Brazil

Phone: +55.11.3031.1791

For more information, visit

Meet the Brazilian Fashion and Its Lively Fashion Rio Designers

We live in a global economy, so does fashion. For this reason and many others, we need to pay attention to the fashion in all emerging economies, such as Brazil. I am very proud of the Brazilian fashion, of course. Growing up in a place like Brazil where the fashion culture is new was great as I could see the development of the industry, especially in the last years. Many European and American designers are going to Brazil, and many Brazilian designers are being exported to all over the world.

So let’s talk about the last fashion event that happened that just ended last week, Fashion Rio. SPFW – the main fashion event – has started today, but Fashion Rio, just finished after an amazing week of talented designers showing their Spring/Summer 2012 collections. Spring/Summer is always the best shows of the years. Brazil is known for its tropical beaches and warm weather all year. Thus, summer clothes are the designers’ specialty. Famous brands and emerging designers showed the latest summer trends in the Brazilian way. Fashion in Rio is famous for its beachwear and colorful collections. Salinas, one of my favorite Brazilian beachwear brands, brought to the runaway a classy and lively line inspired in the wonderful Rio de Janeiro. Rio is also famous for its vigorous prints, and this season was no different. Labels, such as Patachou and Acquastudio presented astonishing geometric prints; while Oestúdio chose fun ways to play with prints. Ághata preferred to work with white in its collections thinking that white is not only a big trend for the summer, but it’s also an annual trend at every Brazilian New Year’s party.  Ágatha also showed amazing crochet pieces, another tradition in the Brazilian fashion. Filhas de Gaia adopted the color-block trend, and showed many sexy cut-out dresses. Maria Bonita came with a marvelous collection with lots of silk and light colors. Super romantic, as always! Cantão – oh! How I Love this brand! – brought to the runaway pieces inspired in a playground. Cantão is famous for its urban contemporary designs that are also very classy. It reminds me Club Monaco in a colorful version. To conclude, the sophisticated beachwear line, Lenny, brought creative shapes of bikinis and chic dresses that everyone will desire to have. Brazilian fashion is lively, colorful, sophisticated, and fresh. It reflects the energy of the country, and Fashion Rio definitely reflects the liveliness of the carioca (people born in Rio).


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