Thank you for your interest!

Add free and premium widgets by Addwater Agency to your Tumblelog!

To hide the widget button after installing the theme:

  1. Visit your Tumblr blog's customization page (typically found at
  2. Click on Appearance.
  3. Click Hide Widget Button.
  4. Click on Save+Close.

For more information visit our How-To's page.

Questions? Visit us at

[close this window]

Introducing Marcia Ganem and her new approach to style and fashion

Marcia Ganen is a Brazilian fashion designer combines fiber technology and traditional craftsmanship to create fashion. She expresses in her work a dialog between fashion, art and jewelry. Her trademark is the use of recycled polyamide fiber in natural color, dyed or worked with semi-precious stones.

Marcia Ganem has beeb in fashion for over 10 years. Her work is being recognized for its unique way of using cultural references.

For more information, visit: Marcia Ganem

Martha Medeiros: Get to know the newest imported talent from Brazil

Martha Medeiros is an emerging talent from the northeast of Brazil. She’s been in the market for over 25; however, it was only in 2004 that her unique lace designs started to be recognized by the Brazilian fashion capital, Sao Paulo.

Her trademark is the use of a rare lace, hand-maded by hundreds of artisans from small villages in Brazil. Her specialty is evening dresses made with this special lace, and other noble materials, such as silk charmeuse, French lace, German silicone boning, and Swiss crinoline. Martha pays homage to this delicate fabric by creating garments that are true art pieces.  She utilizes the most exquisite couture techniques along with hours of manual labor in order to ensure a perfect finishing.  

Last year, Medeiros started to sell made-to-measure evening gowns to the highend department store, Bergdorf Goodman. She recently presented her new collection at Minas Trend Preview - one of the most prominent fashion events in Brazil.

In the near future, Martha Medeiros will probably become a must on every red carpet event. 

Images: Martha Medeiros’s website


The Canadian based designer Roxanne Nikki started her fashion career working as an illustrator and pattern maker to later become a junior designer. In 1994, after working as a designer for a few companies, She decided to launch her own brand.

Her collections features a variety of textured fabrics in a futuristic look. She likes to play with bright and bold colors, and her signature is the glam-grunge contemporary style. 

Roxanne lived in Montreal, Paris as well as Vancouver where she now resides and  continues to hone her vision of “Modern Luxury” and “Nonstop Chic” to an ever growing international audience. She is today one of Canada’s top talents. Her collections can be found in department stores and specialty boutiques across Canada. For more information visit

“The fashion statement of today breaks all the rules. It’s no longer about following trends but rather self-expression, and the independent style consciousness of a new generation. Function and style savvy override frippery and occasion as I strive to meet my customers’ needs for lifestyle dressing, and the power of the personal statement.” Roxanne Nikki

Photo credit of Roxanne Nikki and Trend Hunter

Aüslander from Rio

Newswear continues its tour in Rio de Janeiro, Brazil to present the best local brands and designers.

Today the brand chosen was the young and fun Aüslander:

Aüslander is known for its lively runaways shows at Fashion Rio, and for reaching a younger globe-trotter crowd. Its urban and contemporary style targets open-minded and young-spiritedpeople. It is the favorite brand of local hipsters, and reminds a pricy Urban Outfitters. Still, iAüslander is a must stop in Rio if you like cool t-shirts and accessories.

*Where to find* : Shopping Leblon - Av. Afrânio de Melo Franco, 290. 3rd floor - Rio de Janeiro, Brazil  Tel: +55 21 25128458 / Rio Design Barra -Avenida das Américas, 7777. 2nd floor - Rio de Janeiro, Brazil Tel: + 55 21 33254349


Images: Auslander,

Get Ready for Trip to Rio: #1 Stop - Alessa

This week, we got a new name: Newswear. The blog’s new name came to refresh the idea of the blog. Now, Newswear is going to focus on what is new in fashion in terms of designer and shops. To start this new idea, I go to South America, more specifically, to Rio de Janeiro, Brazil, one of the most prospective markets at the moment.

Rio de Janeiro has been retransformed since it was chosen to be the 2016 Summer Olympics’ headquarter. Because Rio de Janeiro is located in Brazil, a BRICS’ country, it is also calling the attention from many investors from all over the world.  Rio is undoubtedly one of the most promising fashion markets in Latin America. The city that in the past was known for its swimwear is now bringing new talented designers who use fashion to transmit the city’s lively lifestyle. These creative new talents from the so-called wonderful city like to play with colors and prints to communicate the city’s free and energetic people.

In the next few weeks, get ready for a trip through the colors and sensations of the “Carioca” (people born in Rio) fashion. Newswear is going through inspiring stores and designers from Rio that everyone should start to know.


Today, Newswaer brings Alessa, a cool brand developed by the designer Alessandra Migani. Alessandra, who is an advertising agent and an artist, grew up in the middle of fashion. Her grandfather, Pope, was tailor in Italy, and then in Brazil. The name of the brand came from her nickname. She is called Alessa since she was a child. The designer graduated in Industrial Design and Communication in Rio de Janeiro. She then continued her education in London at the Central St. Martins College of Art & Design. Alessa’s trademark is the combination of noble fabrics, such as silk, and prints. Her prints are very colorful and most of times bring ethnic elements. Classy and sexy dresses are always present in her collections. Her panties are also the big hit of the brand, and a huge success in Rio. Alessa likes to bring comfort to her pieces. Her collections generally bring elements from home, and are made of natural fibers, such as silk and cotton. Her style is simplistic, but innovative.

Although her brand has become a success in Brazil in the last few years, especially after her presentation in the last Fashion Rio editions, the brand is not her full time job. She still works as an art director at Ogilvy & Mather in Rio de Janeiro. I don’t know if she plans to stop working with advertising to run her business, but I believe it will happen very soon. 

Images: Newswear and Fotosite

Levi’s Opens A Neighborhood Concept Store in Sao Paulo

After a long time, here I am back to my blog. Lately, I’ve been thinking about changing the blog’s name, but I have so many business cards with this website address, so I decided to wait. I am not going to give with an excuse for my absence in the last months. I personally don’t like bloggers who do such a thing. It’s hard to update a blog when this is not your full time job, and for me, who work on the streets most of the time, it is even harder.

Anyway, anyhow, this month I saw many cool openings happening in Sao Paulo, Brazil, and I’ll be happy to hare some of them with you. 


After a long decade of fancy and large shops, retailers decided it is time to update their shops according to the consumer needs. The idea is to get the consumer closer to the brand, and make them feel the brand is a friend. How do they do this? It depends on the brand, and what they want to transmit to the public. But the main principle is to make the store more appealing to the public.


Levi’s, the classic American denim brand, recently developed a new concept shop named the neighborhood concept store. The first store was opened in Meatpacking District, New York, in 2010. This month, Levi’s brought this new concept to Sao Paulo, the fourth in the world, and the first in Latin America. The address chosen was Rua Oscar Freire, one of the most elegant shop destinations in South America. The idea of the store is to offer exclusive products, and to bring the local culture to the store. The shop located on Oscar Freire brings objects and pictures of Sao Paulo. Of course, to not lose the brand’s identity, there are some other elements, such as an American flag, and classic Levi’s denim, that remember consumer they are at a Levi’s store. The place is also called neighborhood concept because its sales associates are trained to give information about restaurants, cafes, theaters, and other places to go in the neighborhood. The idea of the store came after a research that showed consumers who do not live in the area frequently ask sales people about touristic spots close by. This research was conducted in many world capitals, including New York. Besides New York and São Paulo, Levi’s has a shop in San Francisco and another one in Malibu.  

Fotos: Levi’s Release

Willimsburg Bargain: Peachfrog

Newardrobe decided to start 2012 in New York, more specifically, in the now-trendy Williamsburg/Greenpoint area, Brooklyn.

Williamsburg is where we find young professional and aspiring artists known as hipsters (but don’t tell them they are hipster because they won’t accept it). Young people like to dress to impress. They want to look cool and edgy, but most of the times they can’t afford expensive designers. So where to go? Here is a must stop and a awesome shop in Williamsburg: Peachfrog.

Peachfrog is a TJ Maxx for hipsters. Some people call the TJ Maxx Urban Outfitters like. The shop is one of the best finds in the area: prices are extremely low, styles are cute, and associates are very friendly – even the dog is friendly. In the beginning, it seems another vintage store like Beacon’s Closet located down the street, but it’s not. Everything is brand new (past collections or leftovers). Peachfrog carries brands such as, Andrew Buckler, United Nude, Anthropology, L.A.M.B., Nine West, Betsy Johnson, and J. Brand. They don’t have a specific selection of each brand. It varies every month. Besides the designer brands, Peachfrog carries some other new designer collections. There is also a great selection of cool glasses for only $6. They are not as good as your designer sunglasses, but they probably do the job for the day you want to change your outfit.

For more information visit


136 N 10th - Brooklyn, NY

(between Bedford and Berry. Close to the Bedford L train stop)

Images: Newardrobe. Hipster image:

Merci, Merci!

Newardrobe’s been out of business in the las few weeks (or maybe very slow in the last month), but it’s not another dead blog for sure. So, to show everyone we’re still alive, I have a new find to share today, this time in Paris.

It’s been a few months since I came back from Paris, but Paris is such a lovely city with so many things to see, and when we’re talking about fashion, there is always something else to say. Surely, I didn’t have time to post all of my finds, includind cool boutiques, designers, and concept stores.

Get to know Merci, a must stop in Paris. The shop located close by Saint-Sebastien station, in the Bastille neighborhood. We say there is always a good reason to say Merci (thanks in French) while visiting Paris, and you will certainly say this cute word once you find this store. Merci was founded in the 1970s by the couple Bernard and Marie-France Cohen. The shop is not like every other shop. When you first see from the street you just think it is a café and a nice library. It is, but once you step in, you see a nice courtyard with a vintage car and old boat. The inside of the shop is full of light. The shop carries an excellent selection of edgy designers, and  you may find some awesome discounts in some Stella McCartney or Kris Van Assch’s items. Don’t forget to check out Vanessa Bruno’s selection – one of the favorite Parisian designers at the moment. Mercy also carries some vintage furniture and used books. There is a lot going on there, and Merci is surely a great place to find fashionable Parisians. It’s also great for hanging out with friends in the afternoon. Sound very cool, right? So don’t forget to say Merci next time you’re in Paris.

Mad Hatter and His Boho Boutique

Sao Paulo is not only about high-end boutiques and luxury shopping malls. It is also an excellent place to find creative people and emerging talents. The best neighborhood to find those people is certainly Vila Madalena. Vila Madalena is located in the west side of the city. It is a kind of Williamsburg of New York, but in Sao Paulo. While walking on the streets in Vila Madalena, I found a very cute boutique. The outside of the store looks like a vintage store, but the inside is full of hats. The most interesting thing is the hats are not like every other hat. Vintage inspired, they come in colorful and fun prints with a Brazilian touch. Most of them mix different types of prints very characteristic from Brazil, like Rio de Janeiro sidewalk’s pattern. It’s funny to find such a thing because Brazilians do not wear hats very often. You might see some people wearing them on the beach, but it is not very common to see hats all the time in the city, even during sunny days.  But this practice is changing with the numerous global influences in the country brought by young immigrants from the north hemisphere. 


E-Holic (the name of the store) was developed by the designer Durval Sampaio, who was born in Sao Paulo, and raised in a small town called Maripora. The designer decided to start making hats after developing a special hat just to go to a party. He said he had problem to find hats because his had was too big, so he decided to make his own one. His hat became a success among his friends, and later he saw himself making hats to sell. He thus found his passion for sewing, and decided to quit his job. Few years later, Durval consolidated his name in the indie fashion scene in São Paulo, and opened his first store. His philosophy “do what you love” became the slogan of his brand to inspire other people to do what he did.

If you are planning to come to Sao Paulo or you are in Sao Paulo, I strongly recommend you to visit Vila Madalena and check out his store. I will after give some other tips about this amazing neighborhood for art, culture,  and indie fashion.

E-Holic: Rua Fradique Coutinho, 1399, 05416-011 São Paulo, Brazil

Phone: +55.11.3852.0420 -


Diane von Furstenberg, the Luxe, and Brazil

Diane von Furstenberg was this week in Brazil for the IHT Luxury Hot conference held this year in Sao Paulo. The creator of the classic wrap-dress gave this Wednesday a seminar for fashion students at FAAP University. She talked about her life and her career path. It was a excellent source of inspiration for young students who dream in becoming successful designers or other type of fashion professionals. At the end of her speech, bloggers and students asked questions about the several topics, including questions about the Chinese fashion industry. Diane answered no one should be afraid of China. They, indeed, have an excellent market in terms of sales, and probably the best for luxury goods nowadays. She also said Brazil is country of the future, and right now we are already living in the future. Later in the afternoon, the designer presented her Resort Collection’12 at the luxury Iguatemi Shopping mall. Among its guests was members of the Sao Paulo upper class and Suzy Menkes, the fashion editor of the International Herald Tribune.

IHT Conference started this Thursday, November 10,  and was attended by other powerful fashion names, such as Mario Testino, Carolina Herrera, Sarah Burton, and Francisco Costa.

Photos & Edition: Newardrobe

Newswear is the perfect blog to discover new designers and cool shops around the globe. Follow us!"

follow me